For Aristotle, form is one of the "four causes", that is to say the reasons which explain the existence of something: thus, form is not simply the geometric shape of an object, but what orders the matter of which this object is made, and defines its essence and its perfection.
Form is therefore the principle of unity which gives meaning to matter.
GEMME Joaillerie explores most pure forms to create its collections
The BULLES Collection circle
It represents the finite and infinite whole, having neither beginning nor end, it symbolizes unity, infinity, perfection, eternity.
The circle represents the world, it inspires universality.
It represents the woman in her aspect of fertility, the circle being the womb, life. This shape and rounded shapes in general symbolize creativity.
The horizontal rectangle or golden rectangle of the FUSION Collection
This symbolic form is peaceful, it makes creation more static.
It rests on its long side and spreads out over the horizon like the sea, the panoramic.
The LINES Collection line
Vertical, it represents the tree, the link between heaven and earth.
It evokes strength, dignity, truth, balance, regularity, elevation.
Horizontal, it represents the horizon, stability, calm, rest, tranquility, openness.
The LIGNES Collection, which has the eponymous shape as its symbol, gives full meaning to these evocations.














